{"product_id":"powerful-hold-low-gloss-matte-effect-hair-clay","title":"BASED Hair Clay","description":"\u003cp\u003eClay does something wax and pomade don’t: it adds texture while it holds. The BASED Hair Clay grips each strand individually, which means the finished result has separation, definition, and movement rather than the flat, plastered look that heavier products produce. Medium-to-firm hold, maximum texture, almost no shine — the profile of a clay that understands what men with thick or coarse hair actually need.\u003c\/p\u003e\u003cp\u003eThree variants: black clay for darker hair, white clay for finer hair, and a sea salt spray for those days when structure is less important than natural-looking texture and volume. All three wash out cleanly.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eTexture is what separates a haircut from a hairstyle.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eThe details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e BASED\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold:\u003c\/strong\u003e Medium-to-firm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Maximum\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine:\u003c\/strong\u003e Minimal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVariants:\u003c\/strong\u003e Black Hair Clay, White Hair Clay, Sea Salt Spray\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormula:\u003c\/strong\u003e Water-soluble, washes out cleanly\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eOwn fewer things. Own better ones. Part of the Modern Gentleman collection.\u003c\/p\u003e","brand":"Modern Gentleman","offers":[{"title":"Black Hair Clay","offer_id":54453886386486,"sku":"CJYD263488402BY","price":18.99,"currency_code":"NZD","in_stock":true},{"title":"Sea salt spray","offer_id":54453886419254,"sku":"CJYD263488403CX","price":18.99,"currency_code":"NZD","in_stock":true},{"title":"White Hair Clay","offer_id":54453886452022,"sku":"CJYD263488401AZ","price":18.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1215\/6470\/files\/cbc50215-2b28-4114-b616-6a10cac9ef17.jpg?v=1787530622","url":"https:\/\/moderngentleman.nz\/products\/powerful-hold-low-gloss-matte-effect-hair-clay","provider":"Modern Gentleman","version":"1.0","type":"link"}